Client
Sable Money Inc
Industry
Fintech
Year
2021-2023
In the modern world, access to credit is access to better quality of life, but in America, it’s near impossible to get credit without a Social Security Number. With Sable, everyone is creditworthy: You can get a credit card number and access to secured credit without citizenship, so you have the power to grow your credit in a global, digital economy.
Sable needed a new brand identity that better reflected its nature as a modern, tech-forward brand, so we developed a system that could seamlessly flex across marketing and product. Rooted in cool tones, friendly typography, and fluid lines, the new Sable brand illustrates its mission of making personal finance accessible to underbanked people everywhere.
Glow-in-the-dark Credit Card
Sable Logo
Brand Guidelines
Basis builds design systems to scale across product and brand.
We developed Sable’s core logotype, color palette, typography, photography direction, credit card designs and more, with user research and testing informing our decisions throughout.
Transparent Debit Card
Sable Mobile App
App Download-Optimized Website
Video campaign
Client
Sable Money Inc
Industry
Fintech
Year
2021-2023
Design Director
Michal Skvarenina
Motion Design
Alexander Gorbunov
Copywriter
Garrett Mirrels
Thank you to Sable’s in-house team and these partners for your collaboration.
