Client
Seen Finance Inc.
Industry
Fintech
Year
2022-Now
Seen is a credit building card for new beginnings and second chances. Aimed at reaching populations that are often excluded even from modern fintech solutions, Seen is carving out a unique position to present itself as a friendly alternative to more traditional offerings.
In the crowded space of neobanking and credit building, brand can make all the difference. Seen worked with the Basis team to create an eye-catching, interactive design system that extended into its website and mobile app.
Logo & wordmark
Campaign video
Selected brand guidelines screens
Digital design that makes everyone feel Seen.
As a mobile-first platform, Seen’s brand identity was designed to easily flow between static elements and motion design. Along with its bright, constrained color palette, the Seen brand becomes a cohesive unit across every application.
Card Design
Card Mailer
Seen Wordmark
App Icon
Client
Seen Finance Inc.
Industry
Fintech
Year
2022-Now
Design Director
Michal Skvarenina
Development
Seen In-house Team
Motion Design
Alexander Gorbunov
Brand Designer
Rokas Sutkaitis
Copywriter
Tyler-Marie Walker
