Client
Upwork Global LLC
Industry
Talent marketplace
Year
2022
Upwork’s brand refresh focused on bringing its new visual identity to life through an interactive digital showcase. Logos, colors, typography, photography, and illustration were translated into a cohesive, flexible system built for real product use.
From a strategic perspective, the goal was to inject new energy into the platform, build excitement around the refreshed brand, and strengthen the sense of community across freelancers and clients—supporting Upwork’s vision for the future of work.
Website hero
Animated color pallette
A bold website campaign to support a bold redesign.
Key brand elements – showcased and downloadable
Premium layout grid
Simple, 1-2-3 guide to branding
Illustrations showcase
Client
Upwork Global LLC
Industry
Talent marketplace
Year
2022
Creative Director
Matthias Mentasti
Web Design
Michal Skvarenina
